Topic: Marketing Yourself
In my everyday exsitence I come across many individuals looking for work. Generally they are other freelance graphic designers looking for scraps or what we call overflow work. Ideally I would love to be able to give out stuff to other designers because it would mean I am soooo busy. Unfortunately I have never had that opportunity. I would venture a guess that most freelancers don't either. We take on whatever good propects there are. The competition is fierce. So when a designer who has a firmly estatblished company like mine comes to me for work what does this tell me? We are starving artists once again. The in house design boom has demolished the art studio perspective client base; it's like fishing with dynomite. Our local pool has dried up and we are forced to becoming a global entity in order to survive or to become scavengers.
So What can we do about this? The only thing we can carve out our little niche, find a full time job or leave our line in all the time; just waiting for that bite and pray the big one doesn't get away.
