Topic: Marketing Yourself
One of the most common mistakes or problems I see as a business owner and a freelance artist is the first contact stage.
This is one of the most critical points with gaining perspective clients or employers attention(you either get them or loose them in the first sentence). So you've done some basic research on companies you would like to work for or handle and you sent off your standard style c.v. done up with a style wizard and no cover letter.
Sure way to stand out and show your creativity...NOT!
There is a time and place for a standard resume or c.v. this time is not one of them.
Sure you could do a general search, send a general c.v. and waste time by sending it to everyone and their uncle and get no response generally. OR
You could do a more focused search, gear your c.v and carefully planed out coverletter( go to monster.ca for great c.v. and cover letter tips) to the needs of your perspective client or employer.
Remeber honesty is always the best policy...if your looking to change the focus of your previous experience towards something else, then list other qualities or experiences that would apply to them like taking courses and other upgrades on your current skill bank.
The little extra time that you put into a more focused search will reap better more reliable contacts in the long run.
Quantity verses quality it's your choice...I'm sure there's people out there that get lucky and sometimes it's all about being at the right place at the right time...so why not be prepared and make your time the right time.