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Graphic Design...there's so much to learn
Wednesday, 18 July 2007
Don't let that big one get away
Topic: Marketing Yourself

In my everyday exsitence I come across many individuals looking for work. Generally they are other freelance graphic designers looking for scraps or what we call overflow work. Ideally I would love to be able to give out stuff to other designers because it would mean I am soooo busy. Unfortunately I have never had that opportunity. I would venture a guess that most freelancers don't either. We take on whatever good propects there are. The competition is fierce. So when a designer who has a firmly estatblished company like mine comes to me for work what does this tell me? We are starving artists once again. The in house design boom has demolished the art studio perspective client base; it's like fishing with dynomite. Our local pool has dried up and we are forced to becoming a global entity in order to survive or to become scavengers.

So What can we do about this? The only thing we can carve out our little niche, find a full time job or leave our line in all the time; just waiting for that bite and pray the big one doesn't get away. 


Posted by eclipsgraphics at 12:22 PM EDT
Thursday, 30 March 2006
Tips & Tricks
Topic: Marketing Yourself
One of the most common mistakes or problems I see as a business owner and a freelance artist is the first contact stage.
This is one of the most critical points with gaining perspective clients or employers attention(you either get them or loose them in the first sentence). So you've done some basic research on companies you would like to work for or handle and you sent off your standard style c.v. done up with a style wizard and no cover letter.
Sure way to stand out and show your creativity...NOT!
There is a time and place for a standard resume or c.v. this time is not one of them.
Sure you could do a general search, send a general c.v. and waste time by sending it to everyone and their uncle and get no response generally. OR
You could do a more focused search, gear your c.v and carefully planed out coverletter( go to monster.ca for great c.v. and cover letter tips) to the needs of your perspective client or employer.
Remeber honesty is always the best policy...if your looking to change the focus of your previous experience towards something else, then list other qualities or experiences that would apply to them like taking courses and other upgrades on your current skill bank.
The little extra time that you put into a more focused search will reap better more reliable contacts in the long run.
Quantity verses quality it's your choice...I'm sure there's people out there that get lucky and sometimes it's all about being at the right place at the right time...so why not be prepared and make your time the right time.

Posted by eclipsgraphics at 2:38 PM EST
Updated: Friday, 31 March 2006 11:50 AM EST

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